Situation:

Santiago Castro, owner of Optic Element, started a branding agency focusing on video, social media management, and design. Despite initial success, he lacked the foundational systems and processes necessary for growth and sustainability.

Pain Points:

• Unstable Foundations: Operated without solid systems, making the business feel fragile and unsustainable.
• Scaling Challenges: Struggled to grow while maintaining high-quality deliverables for clients.
• Hiring & Team Building Gaps: Needed effective ways to recruit, build a team, and streamline operations.
• Overwhelmed by Infrastructure: Felt burdened by the amount of foundational work required to properly run and scale the business.

Outcome / What He Achieved:

• Scaled to Six Figures Fast: Grew his agency to six figures within four months of joining Agency U.
• Implemented Scalable Systems: Used Notion, Zapier, and Slack to create structure, improve organization, and bring peace of mind.
• Built a Strong Team: Enhanced client tracking, automated onboarding, and established reliable team operations.
• Accelerated Growth Timeline: Saved at least two years of trial and error by applying proven systems and shortcuts.