Situation:
Most agency owners are stuck in “yes-man” mode—taking any request, pricing on the fly, and drowning in delivery with no real offer or system. Revenue swings month to month, so cash flow feels like roulette and it’s hard to plan or hire. Because operations live in your head, you can’t step out without everything stalling. Meanwhile, prospects treat you like a pair of hands instead of a strategic partner, so you’re overworked and underpaid.

Pain Points:

• Declining Revenue & Stagnation: Growth hit a standstill while revenue trended down in a commoditized editing market.
• No Strategic Direction: Offers weren’t clearly positioned, so prospects saw “just another editor” instead of a partner.
• Custom-Every-Time Delivery: Rebuilding scopes from scratch torched margins and timelines.
• Pricing Pressure: Competing on tasks and time invited discounting and low-quality clients.
• Founder Bottleneck: Even with a remote team, lack of systems kept decisions and quality control on the founder’s plate.

Outcome / What They Achieved:

• Scaled from ~$25K/mo to ~$80K/mo: Documented jump in monthly revenue.
• Differentiated, Productized Offer: Clear positioning reduced price shopping and raised average deal value.‍
• More Predictable Cash Flow: Shift from ad-hoc projects to structured, repeatable engagements stabilized month-to-month revenue.
• Higher Margins: Standardized workflows and tighter scopes cut over-servicing.
• Better Founder Leverage: Strong remote team + systems freed leadership time for sales and growth.