Situation:

Matt was a freelancer, running a short-form video production business in Southern California, operating as a one-man show without predictable income. He had a desire to grow beyond being a "glorified freelancer" and transition into an agency owner but lacked the systems, team, and mindset to scale.

Pain Points:

• Unpredictable Income: Depended solely on referrals with no clear or repeatable client acquisition strategy.
• Fear and Uncertainty: Lack of operational clarity and fear of failure held him back from fully taking control of the business.
• Wearing All the Hats: Managed filming, editing, and client relationships alone, leading to overwhelm and burnout.
• Leadership & Systems Gap: Struggled to step into a leadership role, build processes, and create a structure for scaling.

Outcome / What He Achieved:

• Scaled His Team: Grew from a solo operator to a team of 8 (soon 9), fully transitioning to an agency model.
• Significant Revenue Growth: Increased monthly revenue from $5K–$8K to $20K, with projections to hit $50K by early 2024.
• Built a Predictable System: Implemented a scalable client acquisition engine using SMS outreach and by niching down to real estate.
• Stepped Into Leadership: Gained clarity on his offer, margins, and systems, allowing him to step back from day-to-day operations and focus on growth.