Situation

Ian was running Big Mammoth Media without a clear, repeatable way to present his offer. Sales conversations felt messy, confidence wavered during calls, and prospects asked too many questions because the value wasn’t clearly structured. Even when leads were interested, there was uncertainty around what they were actually buying, which slowed momentum and cost him deals. He knew he had potential, but without a tight sales framework, closing consistently felt harder than it should have.

Pain Points

• Struggling to clearly articulate the offer, leading to long sales calls and confused prospects.
• Low confidence during presentations due to lack of structure and a proven sales flow.
• Deals stalling because prospects weren’t fully clear on deliverables, outcomes, or next steps.
• Relying on “winging it” in sales conversations instead of following a repeatable system.
• Knowing the service works, but lacking the tools to communicate its value in a way that closes.

Outcome / What They Achieved

• Locked in 3 new clients scheduled to start in January 2026 using a structured AgencyU sales deck.
• Increased close rate by reducing objections and unnecessary questions on sales calls.
• Shortened sales cycles by clearly defining the offer, pricing, and outcomes upfront.
• Improved presentation confidence, leading to more consistent deal flow and predictable revenue.
• Built a scalable sales process that sets the foundation for paid ads and accelerated growth.