Situation:

Ian Gaty’s media agency in Milwaukee started as a real estate photography and videography business, servicing over 550 clients. Despite the volume, he and his partner were stuck in a chaotic grind with no clear direction.

Pain Points:

• High Volume, Low Clarity: Overwhelmed by servicing a large number of clients without a strategic plan for growth.
• Lack of Confidence: Unsure about which direction to take and hesitant to make bold business decisions.
• No Clear Path to Scale: Felt lost when it came to evolving the business model and improving client services.
• Limited Guidance: Struggled to find personalized mentorship aligned with their specific growth goals.

Outcome / What They Achieved:

• Strategic Client Reduction: Cut 75% of their client base to focus on sustainable, high-value content management services.
• Revenue Growth: Tripled their revenue, scaling to $60K/month while serving fewer but higher-quality clients.
• Improved Service Delivery: Enhanced their systems to deliver better, more predictable results for clients.
• Greater Clarity: Gained a focused direction and built a stronger, more profitable business model.