Situation

Gabrielle launched her content agency with a strong creative skill set, fueled by word-of-mouth referrals and raw talent. But what started as a passion project quickly became overwhelming. She was wearing every hat in the business—burning out on 18-hour days, micromanaging team members, and stuck in a cycle of saying “yes” to everything just to stay afloat. She knew she had hit a ceiling. No systems. No scalable offer. No predictable growth.

Pain Points

• Burnout from wearing every hat: Gabrielle was doing everything—sales, fulfillment, client success, operations—leaving her exhausted and stuck in place.
• Zero backend systems: Tasks were scattered, team members were unclear on roles, and deadlines were constantly missed.
• No scalable offer or pricing structure: Each project felt like starting from scratch, making it impossible to grow revenue predictably.
• Reliance on inconsistent referrals: With no sales pipeline or authority funnel, growth depended solely on word-of-mouth—unreliable and slow.
• Paralyzing imposter syndrome: She didn’t feel confident pitching her packages or charging premium rates because results weren’t guaranteed.

Outcomes / What They Achieved

• 3x revenue growth in 90 days: Jumped from $8K/month to $30K/month in retainer revenue.
• Reclaimed her time: Built a full backend operating system and delegated clearly-defined roles to her team—freeing up her day-to-day.
• Premium offer and pricing confidence: Implemented an outcome-driven “Authority Funnel” that delivers client results—and justifies higher rates.
• Nationwide client acquisition: Went from local, word-of-mouth work to remote, nationwide packages with scalable delivery systems.
• Award-winning campaigns and industry recognition: Won a 2024 Markham Gold Award for ROI-driven client work fueled by the new systems and funnels.

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