Situation:

Justin and his wife were running a creative agency in Australia, but their daily reality was marked by confusion and uncertainty. They constantly questioned whether they were doing things right, struggling with unpredictable revenue and sporadic client leads. The stress of "feast and famine" left them feeling vulnerable and overwhelmed, knowing they could lose clients at any moment due to the tight profit margins in the restaurant industry. The anxiety of not having a clear value proposition for their services kept them awake at night, making it difficult to envision a stable future.

Pain Points:

• Pricing Uncertainty: Constantly second-guessing their pricing structure, leading to anxiety over losing money or undercharging.
• Feast-or-Famine Cycles: Financial stability felt impossible with unpredictable revenue and sporadic leads.
• Client Insecurity: Fear of losing clients in the tight-budget restaurant industry created instability and stress.
• No Support System: Shouldering every responsibility themselves led to burnout and operational overwhelm.
• Unclear Value Proposition: Lack of a compelling offer made it difficult to consistently attract quality leads.

Outcome / What They Achieved:

• Scaled to $40K/Month: Transitioned from inconsistent $5–15K months to a stable $40K/month in revenue.
• Built a Solid Team: Formed a cohesive team of four, turning the agency into a structured, well-organized operation.
• Clarified Their Offer: Developed a strong, resonant value proposition that connected with clients and drove growth.
• Systematized Operations: Implemented efficient systems and processes, freeing them to focus on scaling strategically.
• Secured High-Value Deals: Gained clarity, support, and momentum—landing major contracts including a $70K deal with a prominent entrepreneur.
• Restored Confidence: Regained stability and belief in their vision, allowing Justin to fully embrace his role as CEO.