Situation:

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Mike ran a content and ads agency in Utah that started by saying “yes” to everything — from websites to 100+ pieces of content per month for a single client. The goal was simple: keep clients happy at any cost. But that cost quickly became his sanity. He and his wife were buried in endless editing, undercharging, and overdelivering just to justify their retainers. With no systems, unclear offers, and no boundaries, the business felt like a treadmill — lots of motion, no real progress. Scaling seemed impossible without burning out completely.

Pain Points:

• Overworked & Underpaid: Delivering 90–120 content pieces per client while charging too little to stay profitable.
• No Scalable Systems: Onboarding, fulfillment, and communication were fully manual, consuming hours per client.
• Unclear Offer Positioning: Selling based on deliverables instead of outcomes made the service look like a commodity.
• Chaotic Workload: His wife handled all editing and production, leading to exhaustion and zero time for growth.
• CEO Bottleneck: Mike was stuck inside the day-to-day operations with no structure, delegation, or team leverage.

Outcome / What They Achieved:

• Scaled from $17.5K → $60K/month: Tripled monthly revenue by refining offers and focusing on ROI-driven outcomes.
• Doubled Prices, Cut Workload by ⅔: Streamlined fulfillment while maintaining — even improving — client results.
• Automated Client Onboarding: Reduced onboarding time from 1 hour to 60 seconds using Agency U’s SOP systems.
• Built a Scalable Team: Grew from 3 to 11 members, allowing Mike and his wife to fully step out of day-to-day fulfillment.
• On Track for $100K Months: Built a scalable, high-margin agency model with systems, strategy, and structure to sustain growth.