Situation

Lily started from complete zero — no business experience, no videography background, and no understanding of what an “agency” even was. Coming from a ministry background, she was simply trying to find a way to make extra income using her husband’s unused podcast equipment. With no brand, case studies, or portfolio, every move felt like a guessing game. She faced constant uncertainty — unsure how to price her services, attract clients, or even define her offer — all while trying to build something real from scratch.

Pain Points

• No Direction or Clarity: She had no idea what an offer was, how to price it, or what “running an agency” truly meant.
• No Brand or Credibility: Started with zero reputation, no case studies, and no business license — making it hard to gain trust.
• Zero Sales or Marketing Background: Didn’t know how to generate leads or close clients, let alone run paid ads.
• Overwhelmed by Manual Work: Tried to handle editing, fulfillment, and sales herself without systems in place.
• Fear of Wasting Money: Nervous about investing in ads and coaching with no proof it would work.

Outcome / What She Achieved

• 15 Clients in Under 6 Months: Built a full client roster with all-retainer deals — from a standing start.
• $30K+/Month in Revenue: Scaled to consistent $30K+ months with a brand-new offer and system.
• $6–$7 Cost per Lead: Achieved extremely low-cost leads using the Agency U Authority Funnel.
• Hired 4 Team Members: Brought on editors and assistants to handle client work as she focused on growth.
• Fully Automated Agency Systems: Built out fulfillment and onboarding using Agency U’s ready-to-use OS templates, freeing her from day-to-day tasks.