Situation:

Cam ran a real estate media agency focusing on listings, but wanted to add another revenue stream. He joined Agency U to implement a short-form content retainer model to stabilize his income, especially during slow seasons.

Pain Points:

• Unpredictable Income: Revenue fluctuated heavily during the off-season, making it difficult to plan or scale.
• Project-Based Instability: Relied too much on one-off projects, leading to inconsistent cash flow.
• Lack of Retainer Experience: Uncertainty around how to structure and roll out a sustainable retainer model.
• Low Confidence in Systems: Unsure how to systematize new services without overcomplicating delivery.
• Bottleneck Concerns: Worried about becoming the sole point of failure when introducing new offers.

Outcome / What He Achieved:

• Scaled Retainer Revenue: Grew to $15K/month in retainers across 12–13 clients.
• Followed Proven Systems: Gained confidence by implementing a clear framework that eliminated scope creep.
• Stabilized Income: Achieved consistent, predictable revenue even during slow seasons.
• Strengthened Client Relationships: Built strong partnerships that made sales easier and growth more consistent.
• Positioned as an Expert: Established authority with clear delivery systems, enabling sustainable scaling.