Situation GHM Marketing, a podcast agency, had been in business for a year but was stuck in the common trap many agencies face: saying yes to every client request. Their offer was unclear, every client got a different service package, and they were drowning in chaos. The founders were talented and driven but lacked systems, clear positioning, and scalable infrastructure. Despite working hard, they couldn’t grow past their plateau and felt stuck doing unscalable work.

‍Pain Points- Saying yes to every request created a custom scope for every client — leading to no repeatable process or scalability   - Offer was output-focused and unclear, which made it hard to close deals consistently at higher prices   - Sales calls were filled with unqualified leads, wasting time and lowering morale   - Clients expected high-ticket results on low-ticket budgets, creating misalignment and churn   - No clear sales process or niche, just scattered hustle

‍Outcome / What they achieved- Hit $30K/month in consistent, recurring revenue after restructuring their offer   - Cut down call volume but increased close rate by qualifying better and targeting warm, high-intent leads   - Commanded premium pricing by shifting from “services” to “outcomes”   - Scaled cold outreach system using AgencyU’s frameworks — higher open rates, replies, and booked calls   - Saved dozens of hours per month by eliminating messy, custom client work