Situation:

GHM Marketing, a podcast agency, had been in business for a year but was stuck in the common trap many agencies face: saying yes to every client request. Their offer was unclear, every client got a different service package, and they were drowning in chaos. The founders were talented and driven but lacked systems, clear positioning, and scalable infrastructure. Despite working hard, they couldn’t grow past their plateau and felt stuck doing unscalable work.

Pain Points:

• No Repeatable Process: Saying yes to every request created a custom scope for every client, making it impossible to scale.
• Unclear Offer: Their services were output-focused and vague, which made it difficult to close deals consistently at premium prices.
• Unqualified Leads: Sales calls were filled with low-quality, unqualified prospects—wasting time and draining morale.
• Misaligned Expectations: Clients wanted high-ticket results on low-ticket budgets, leading to churn and frustration.
• No Clear Niche or Sales Process: Their approach was scattered, relying on hustle instead of a defined strategy.

Outcome / What They Achieved:

• Scaled to Consistent $30K/Month: Achieved predictable recurring revenue after restructuring their offer.
• Improved Sales Efficiency: Reduced call volume but increased close rates by qualifying better and targeting warm, high-intent leads.
• Commanded Premium Pricing: Shifted from selling “services” to selling “outcomes,” allowing them to charge more confidently.
• Systematized Lead Generation: Used AgencyU’s cold outreach frameworks to increase open rates, replies, and booked calls.
• Saved Dozens of Hours Monthly: Eliminated messy, custom client work and created a streamlined delivery model.